If you seek employment through an advertising agency, or an employment agency, have
the agent use copies of your brief in marketing your services. This will help to gain
preference for you, both with the agent, and the prospective employers.
HOW TO GET THE EXACT POSITION YOU DESIRE
Everyone enjoys doing the kind of work for which he is best suited. An artist loves to
work with paints, a craftsman with his hands, a writer loves to write. Those with less
definite talents have their preferences for certain fields of business and industry. If
America does anything well, it offers a full range of occupations, tilling the soil,
manufacturing, marketing, and the professions.
First. Decide EXACTLY what kind of a job you want. If the job doesn't already exist,
perhaps you can create it.
Second. Choose the company, or individual for whom you wish to work.
Third. Study your prospective employer, as to policies, personnel, and chances of
advancement.
Fourth. By analysis of yourself, your talents and capabilities, figure WHAT YOU CAN
OFFER, and plan ways and means of giving advantages, services, developments, ideas
that you believe you can successfully deliver.
Fifth. Forget about "a job." Forget whether or not there is an opening. Forget the usual
routine of "have you got a job for me?" Concentrate on what you can give.
Sixth. Once you have your plan in mind, arrange with an experienced writer to put it on
paper in neat form, and in full detail.
Seventh. Present it to the proper person with authority and he will do the rest. Every
company is looking for men who can give something of value, whether it be ideas,
services, or "connections." Every company has room for the man who has a definite plan
of action which is to the advantage of that company.
This line of procedure may take a few days or weeks of extra time, but the difference in
income, in advancement, and in gaining recognition will save years of hard work at
small pay. It has many advantages, the main one being that it will often save from one to
five years of time in reaching a chosen goal.
Every person who starts, or "gets in" half way up the ladder, does so by deliberate and
careful planning, (excepting, of course, the Boss' son).
THE NEW WAY OF MARKETING SERVICES
"JOBS" ARE NOW "PARTNERSHIPS"
Men and women who market their services to best advantage in the future, must
recognize the stupendous change which has taken place in connection with the
relationship between employer and employee.
In the future, the "Golden Rule," and not the "Rule of Gold" will be the dominating factor
in the marketing of merchandise as well as personal services. The future relationship
between employers and their employees will be more in the nature of a partnership
consisting of:
a. The employer
b. The employee