Basics Design: Design Thinking

Client: Cartwight Pickard

Architects

Design:Gavin Ambrose/Urbik

Design thinking: Words

selected with reduction

method reflect human values

Cartwright Pickard Architects

These five brochures, one a practice brochure, and the other four each looking

at a different sector of activity, form part of a set that introduces Cartwright

Pickard Architects as a leading architectural practice. Each brochure cover

features a single word, selected to reflect the human aim of architecture rather

than the specific disciplines that it comprises. For example, this saw the word

‘masterplanning’ become ‘place’, and ‘residential developments’ become ‘live’.

The table on the facing page shows the reduction processes that took place to

develop the titles.

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Design Thinking

Words and language

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HTS/HO

DALIMHE-DTP^2

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

action
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