Basics Design: Design Thinking

Design Thinking

Words and language

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Salomon

This design was created for the bicycle manufacturer Salomon. It features a pun

on the phrase ‘blood, sweat and tears’, which becomes ‘mud sweat and gear’.

The t-shirt links the core business of the company – making mountain bikes –

to the familiar saying.

Client: Salomon

Design:Studio Output

Design thinking: A word pun

is used to link a company with

the familiar saying, ‘blood,

sweat and tears’

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HTS

DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

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