Basics Design: Design Thinking

Client: Oliver Spencer

Design:Marque

Design thinking: Geographic

coordinates add an eccentric

element to a simple design

Design Thinking

Words and language

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Oliver Spencer

Pictured is a stationery design that features the geographic coordinates for London –

51.52N,0.12W. This code adds an eccentric element to the stationery, referencing

fashion designer Oliver Spencer’s eclectic collections, travel and sense of adventure.

Elk & Wolf (facing page)

The design of this wine bottle label uses text, imagery and a colour palette

to convey a sense of style and coolness. The brand text and image both express

the same idea, visually and verbally. Note how they reflect one another through

the design treatment given: the animal images are presented as a black

silhouette, as is the text, and an elaborate ampersand character in the text

is a facsimile of the elk’s antlers.

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HTS

DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

action
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