Basics Design: Design Thinking

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Shape alliteration

Similar shapes can be grouped together to create larger elements. This will help

to balance out a page, especially if other large shapes are used in the design.

Drama

The use of more dynamic, angular shapes, such as Kandinsky’s triangle, can

add drama and interest to a design due to the presence of more acute angles.

Each line of text set in a triangular block, for example, would have a different

length and would contrast starkly with that set in a typical rectangular block.

Using shapes in design

At a macro level, a design can be infused with different shapes to produce

different tensions on the page – different active and passive areas. This will

lead the eye to different areas of a layout, and will alter the positive and

negative space.

Layouts can also be either symmetrical or asymmetrical. This too will influence

shape placement.

Dynamic shapes

Wassily Kandinsky believed the

yellow triangle to be an active

and dynamic form and the blue

circle to be cold and passive.

Symmetrical

A symmetrical spread sees the folio structure

mirror itself to produce a balanced layout.

Asymmetrical

An asymmetrical spread sees the folio structure

repeat to produce a layout weighted to one side.

This is more dynamic than a symmetrical layout.

Design Thinking

Thinking in shapes

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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