Basics Design: Design Thinking

Christie’s
This catalogue was created for an auction of Princess Margaret’s (Queen
Elizabeth II’s younger sister) estate. Photographs of the princess wearing items
of jewellery that are to be auctioned are displayed alongside photographs of
the pieces themselves. Where possible, the pieces are shown at actual size.
This level of detail challenges the norm in catalogue listings and came about
as a result of research, prototyping and accumulated experience from
producing catalogues.

Client: Christie’s

Design:Studio AS/

Gavin Ambrose

Design thinking: Unusual

approach to catalogue design,

resulting from research,

prototyping and experience

Design Thinking

The design process

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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