Basics Design: Design Thinking

Client: Futro

Design:Futro

Design thinking: Ironic

vocabulary constructed by the

interplay of image and text

Futro

Pictured are line art illustrations created by and for Futro and exhibited in

Belgrade. They feature a strong graphic vocabulary, constructed by the

interplay of image and text. The designs convey a deep sense of irony in

that the messages contradict what we perceive to be happening in the

arresting illustrations.

Line art

A monochromatic image drawn with distinct straight and curved lines, typically against a plain background

and without tonal gradations. Before the development of photography and halftones, line art was the standard

format for illustrations used in print publications. Using either stippling or hatching, shades of grey could

also be simulated.

Irony

When the intended meaning of a phrase is the opposite of its literal meaning.

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Vocabulary

Design Thinking

Prototyping

MY U

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HTS

DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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