Basics Design: Design Thinking

Media

Media

The type of media used to distribute a

design will have been identified earlier in

the design process but media choice may

present different considerations during

design implementation.

Design Thinking

Implementation

Viral marketing

Marketing techniques that use pre-existing social networks to self-propagate a marketing message. Viral

marketing sees the target audience pass a communication to friends and family – perhaps by email, Facebook

or Twitter – and typically gives the consumer something for free so that they market other products to create

brand name awareness.

The advance of technology means that the range of media available – particularly

digital media – continues to increase. New media present new possibilities and

challenges for design thinking.

The digital age sees a stream of emerging media for designers and their clients

to embrace, which goes beyond merely creating a web page. Facebook, Twitter,

blogs, mobile phones, Blackberrys and palm pilots require designs to be

presented in different ways. The functionality of different media provides the

opportunity for designers to extend the functionality of their designs beyond

the traditional to include interactive relationships between a design and a user.

The conventions of traditional print media are not always applicable for digital

media. This is due to the level of interaction they allow, and the ability for users

to choose the content they want to receive and organise.

Designs are increasingly used across a range of traditional and new media, and

while certain parameters and functionality may have changed, the need remains

for design thinking to achieve consistency in its goal of imparting of a particular

message across different platforms.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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