Basics Design: Design Thinking

Client: GWD Media

Design:Peter and Paul

Design thinking: Personality is

brought to each character via

staff members but continuity of

an overall identity is maintained

GWD Media

Pictured here is a series of symbols created by Peter and Paul for an identity for

technology media firm GWD Media. The identity plays on the idea that technology

companies are staffed by geeks. The symbol is a restrained typographic marque

based on a ‘g’ character – the initial of both GWD Media and the word ‘geek’ –

rotating this character exposes the geek inside. Each of the images was created

by a GWD Media staff member, thus bringing individual personality to the identity.

The result is effective, eye-catching and personal, but the continuity of the overall

identity is maintained.

Mothercare (facing page)

Pictured are a series of print materials created by NB Studio for infant product

retailer Mothercare. Naive animal illustrations represent key elements of the

Mothercare message to new and expecting parents with a simple playfulness

that is also sophisticated and witty. The illustrations and a standard layout

provide continuity through the series. Design Thinking

Series/Continuity

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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