Basics Design: Design Thinking

Client: What 2 Do

Design:Faydherbe/de Vringer

Design thinking:Logo design

showing identification and

acknowledgement of some

of the barriers faced by the

target audience

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Design Thinking

Identifying drivers

What 2 Do
These stationery elements form part of an identity created by Faydherbe/de Vringer
for a career accompaniment and training organisation, What 2 Do. What 2 Do aims
to encourage people to step towards different potential careers. By incorporating the
question, ‘What to do?’, the logo design acknowledges the barriers that its clients will
need to overcome. A visual representation in the shape of an arrow shows the way.
By outlining a direction, the logo becomes a driver for action.

MY U

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HAC

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