Basics Design: Design Thinking

Futro Fanzine
This poster, created by Futro, appropriates a famous fast-food logo and adapts
it to the context of organised religion by making it appear like a church building or
bishop’s mitre. The appropriation transfers the fast-food brand characteristics and
colour scheme to the new context and implies that organised religion is akin to a
massive global brand with great marketing muscle. The design questions how
people view both large corporations and religion.

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Client: Futro Fanzine

Design:Futro

Design thinking:

Logo appropriation forces

people to consider the parallels

between large corporations

and religion

Design thinking

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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DALIMHE-DTP^3

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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