Basics Design: Design Thinking

Client: Cadbury

Design:Studio Output

Design thinking: A product

relaunch based on the original

profile creates a nostalgic buzz

and answers the target

audience’s demands

Design Thinking

Target groups

Cadbury
This campaign was created by Studio Output for the relaunch of the Wispa
chocolate bar. The relaunch was in response to public demand for the return of
a classic brand. The design was built on the existing character profile and thus
created a nostalgic buzz around the brand.

4445

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HAC

black text DALIMHE-DTP^2