Basics Design: Design Thinking

Design Thinking

Themes of thinking

Client: Home MCR

Design:Mark Studio

Design thinking: Less is

more – minimalist use of

image and type communicates

a simple message

Home MCR

This brochure for the 31–33 Stockton Road building development was created by

Mark Studio for Home MCR and features a minimalist, or KISS, approach to the

design problem. The design is kept simple and focuses on the small touches that

help make a building a home. For example, a three-panel (double-gatefold) cover

features the house numbers that one would find on the doors of the homes. This

forms a key visual image in the brochure, and suggests spaces that are lived in

rather than a mere building or development.

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Gatefold

An extra panel that folds into the central spine of the publication with a parallel fold. Gatefolds present a bigger

space to present an image. The example above features a double-gatefold with two extra panels.

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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