Basics Design: Design Thinking

Refinement 82
Thinking in images 84
Thinking in signs 86
Appropriation 92
Humour 96
Personification 98
Visual metaphors 100
Modification 102
Thinking in words 108
Words and language 110
Type ‘faces’ 118
Thinking in shapes 120
Thinking in
proportions 124
Thinking in colour 130

Prototyping 134

Developing designs 136

‘Types’ of prototype 140

Vocabulary 144

Implementation 152

Format 154

Materials 158

Finishing 162

Media 166

Scale 168

Series/Continuity 172

Design Thinking

Glossary 176 Contents

Conclusion 188

Acknowledgements 190

Contacts 192

Working with ethics 193

Futro Studio Output

45

Peter and Paul

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

N

DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text