Basics Design: Design Thinking

(Ben Green) #1
Client: Nokia
Design:Studio Output
Design thinking: Seasonal
mailers such as this will
require creative thinking – it is
important not to discount ideas
at the brainstorming stage

Design Thinking

Brainstorming

Nokia
This mailer was created for mobile phone manufacturer Nokia to publicise its
Christmas handset offerings. The brief was to produce a mailer to promote
several different handsets, grab press attention and stand out from other
seasonal mailers. One can almost imagine the iterative brainstorming process
as the design took shape. The design is based around the Christmas carol
The Twelve Days of Christmasand features a continuous image with each
handset paired with a relevant day from the carol and illustrated accordingly.


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U258174 DLMAC7osx 03.09.2009 175#

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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm

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