Basics Design: Design Thinking

Brainstorming

Scribble

Session participants

write their ideas on

sticky notes...

Say

...then shout

their ideas out...

Slap

...and finally

stick their written

notes on to

the board.

Additional brainstorming methods

Brainstorming is the unfettered generation of ideas, but it needs to be employed

in a structured way in order to maximise its value and to ensure that useful ideas

will be generated. The following steps steer the brainstorming process towards

producing ideas that can be developed further.

Visualisation

Quick visual aids can be produced to aid brainstorming and focus attention,

although this should not slow the proceedings down or amount to resolve.

Visualisation aims to provide feedback with which to stimulate further creativity

and build upon suggested ideas and themes.

Groups and voting

The brainstorming participants can be split into smaller groups, each of which is

tasked with finding solutions to particular concerns or challenges. For example,

one group may address aesthetics while another looks at cost reduction. Groups

can vote on which ideas generated by the other groups are to be taken forward.

Scribble, say, slap

Use of sticky notes allows participants to quickly write down their ideas,

shout them out, and put them up rather than having to wait for their turn

under standard brainstorming. This method also helps people to relax, lowers

their inhibitions and allows more timid group members to express their ideas.

Assessment criteria

Finally, to assess the ideas generated requires the need for criteria against which

they can be assessed. Criteria can include cost, resources required, necessary

resources available, time factors and fitness for purpose. A scoring system can

be used for each criterion such as a scale rating (one to five, for example) or a

simple yes/no about whether it has been met. This assessment allows the ideas

to be ordered and prioritised for follow up and potential resolve.

Design Thinking

Idea generation

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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