Basics Design: Design Thinking

Design Thinking

Appropriation

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Client: Magdalena 2004

Design:Miha Artnak and

Ziga Aljaz

Design thinking: Adaptation of

a well-known painting to

communicate an anti-war

message

Magdalena 2004

Pictured is Krik/Scream, an anti-war poster created by Slovenian designers

Miha Artnak and Ziga Aljaz, and voted best newcomer winner at the Magdalena

International Festival of Creative Communication 2004. The piece is an

adaptation of The Scream, a painting by Norwegian artist Edvard Munch, that

features a ghostly, skull-like head gripped in despair. The adaptation replaces

the eyes and nose with the silhouette of an aircraft, while the mouth becomes

a dropped bomb. The blood-red flaming sky of the painting has transformed

into the flaming body in this anti-war design.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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