Basics Design: Design Thinking

Momentum Pictures

This picture book/Christmas card features imitations of hand shadows or

shadowgraphs. The design uses the hand shadows to create silhouettes of

Christmas scenes and to create an analogy of black-and-white silent movies.

The design adapts the shadowgraphs so that as a viewer progresses through

the book, they pass from those that are easy to make up to one that is

impossible to do. The result is a fun and engaging Christmas card. Notice the

paradox used in the final image to inject humour.

Shaw’s (facing page)

This design for a rebrand of Shaw’s café in Nottingham, UK, is based on the

post-war European feel and decor of the building in which the café is housed.

The menus are presented in various sizes and colours, with a simple typographic

design. Homage to gastronomes is paid via a quotation from Brillat-Savarin’s

1825 gastronomy handbook Physiologie du Goût.

Client: Momentum Pictures

Design:NB: Studio

Design thinking: Imitation and

parody produces fun and

engaging results

Design Thinking

Refinement

Appropriation

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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