Microsoft Word - sociology_body.doc

(Axel Boer) #1

Surveys
One of the dominant quantitative techniques is the
survey method, which involves sampling, impersonal
data collections, and sophisticated statistical analysis.
Of all the social sciences research techniques, survey
research probably seems to be the most visible and
pervasive form research in the social and behavioral
sciences (Jones, 1995).. In survey research, people
who provide information are termed as respondents,
(unlike in anthropology, where we call them informants);
these respondents are often selected on random
sample basis, wherein all members of a population
have equal chances of being included in the study
population


There are three types of survey research: cross
sectional survey, which aims to find out what opinions
research participants across sections of society have
about a certain phenomena at a given point of time his
survey represents fixed reflections of one moment in
time. Longitudinal survey is conducted on the same
type of people over long period of time, as long as
sometimes 20 to 30 years. This type provides us with a

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