Using the Internet Safely For Seniors

➟ Sponsored ad links:Most users believe that spon-

sored ads (see Figure 4-17) have somehow been

vouchsafed for by the hosting company — whether by

a search engine company or a Web site owner. This is

incorrect. Sponsored ads are really paid placement

ads. The company pays the search engine to get top

placement. According to McAfee, clicking sponsored

advertising is more likely to deliver malware to your

computer than clicking other links. Always check a

site’s safety ranking from a product such as McAfee

SiteAdvisor before clicking any search result.

Figure 4-16

Be cautious of banner add offers

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Chapter 4: Navigating the Internet Safely