Apple is widely believed to be maneuvering
toward another potentially huge money-
making opportunity with the introduction
of an augmented reality headset that would
project digital images and information while its
users interact with other physical objects and
people. True to its secretive form, the company
has never said it is working on that kind
of technology.
But Cook has openly shared his enthusiasm
for the potential of augmented reality in past
public presentations, and reiterated that point
during the conference call.
“We see a lot of potential in that space, and are
investing accordingly,” he said in response
to a question.
Some analysts believe the long-rumored
headset could finally roll out later this year —
unless it’s delayed by supply shortages.