a number of articles published in the past, for free, that didn’t benefit
nearly as many people as this event. The most important thing to realize
about press releases is that they don’t always provide the coverage you
need. Sometimes you need to spend a few dollars to get the attention your
company deserves. In this case, I spent part of my advertising budget to
purchase a commercial that aired on a local television station. This gave
me some leverage with the news department, and they agreed to send out
a camera crew to videotape the check presentation. Thousands of people
saw my commercial and the check presentation. They saw samples of my
The “after” image (above) was retouched and features effects available from
http://www.graphicauthority.com. The “before” image (right) was unretouched.
104 ELLIE VAYO’S GUIDE TO BOUDOIR PHOTOGRAPHY