work in the commercial and heard my company described as a “charitable,
community-oriented business.” I would have spent much more money
sending out postcards to reach all of the people who saw my commercial
and news story. I always try to diversify my advertising to reach the largest
possible number of prospective clients.
In addition to the television coverage, the station agreed to provide
three months of exposure on the station’s web site. My company was listed
in the popular contests and giveaway section of the site. I offered to give
away a glamour photography session and package to the contest winner.
The winner was a name randomly selected from hundreds of contestants.
All the contestants had to do to enter was to provide their names andThis portrait pairing illustrates how an
unretouched “before” image (below) was
treated with effects available from
http://www.graphicauthority.com, resulting in
the image on the right.
SPECIAL EVENTS 105