SPECIAL EVENTS 107the quality of my art would convince my clients to purchase something
from their session.
I didn’t get free coverage in some of the local newspapers, so I placed a
few advertisements. Now I had all of my bases covered. If you turned on
the local news, listened to the most popular radio station in the morning,
or read the paper, you would see something about my company, my char-
ity, and my art. This was by no means an easy process, but it ended up
being a worthwhile investment of my time, money, and energy. Remem-
ber, this entire campaign generated two or three months’ worth of busi-
ness for my company, and it started with just one staff meeting.
What’s the point of investing time, money, and energy if there aren’t
adequate results? Well, there’s not really much of a point at all! That’s why
experience and careful planning should play key roles in developing your
charitable events. I’ve probably given away hundreds of thousands of dol-Achieving a variety of portrait looks is
easy with some quick clothing and back-
drop changes. The green backdrop
shown on the left is a piece of wrinkled
silk purchased for just ten dollars at the
fabric store.