Web Sites.Potential boudoir clients tend to be shy. They will try to find
your web site before calling for information. Make sure they can easily find
your company using any of the major search engines. I include samples of
some of my best work, including before-and-after shots, rather than a lot
of information on my site. I want my web site to prompt phone calls so my
staff and I can convince prospective clients to stop by the studio. Once I
get someone in the door, I’m confident that she will book a session. I do
not put pricing on my web site. This is high-end portraiture, and we charge
accordingly. I don’t want potential clients to see a number without fully un-
derstanding the true value of the product.
The Internet can be your company’s best friend or worst enemy. You can
use the Internet to effectively market and promote your business, but there
is a downside. Clients who have had a bad experience or even competitors
can post anything they want on a number of consumer complaint sites.
Every business has a customer or two who for one reason or another did-
n’t like the service or final product. That’s simply a part of being in busi-
ness. You do need to search for any instance of your name or companyThis page shows a few thumbnail sam-
ples. These images enlarge when the
client mouses over the thumbnail. The
snow image was taken several years ago
at our local beach park. It was very cold
(about 32 degrees). I brought an assis-
tant who held a silver reflector. The
photo was taken with a 150mm Tamron
lens on a Bronica ETRS body, which was
on a tripod since the lighting was low.
The exposure was f/8 @ 15 seconds.
This allowed for the apparent softness
in the snow.
GETTING STARTED 13