Your clients judge you by the con-
dition of your studio. It’s the first
thing they see, and it should be as
inviting as possible. It’s easy to be so
busy that you neglect aspects of your
business. Pay attention to the condi-
tion of your building and the sur-
rounding environment. Watch for
weeds growing out front, wash your
windows, and pick up any trash that
may have blown into your parking
lot. If you work out of a home stu-
dio, be aware of smells that might
bother your clients. Does the house
smell like last night’s dinner? Can
you smell a litter box? If you have a
pet at your studio, let your client
know in advance in case he or she is
allergic to your animal. Clients no-
tice everything. Are your prints faded
on the walls? Get new images and
update those old and tired looking
frames. You need to have plenty of
updated albums and prints. With theYour studio should be neat, orderly, and
welcoming. I decorate using deep, rich
colors and traditional furniture. I also in-
tegrate boudoir samples with other sam-
ple images on my studio walls. Make
sure the portraits are framed appropri-
ately and are up to date.
THE PSYCHOLOGY OF THE WOMAN 41Your clients judge you
by the condition of
your studio.