THE PSYCHOLOGY OF THE WOMAN 45nancy boudoir portrait sessions are short and sweet, but nine out of ten
clients purchase a wall portrait for the nursery. I advertise this service in
carefully targeted magazines and at women’s health offices. I also contact
my past brides and solicit pregnancy boudoir sessions whenever I meet aTop left—We ran this ad for a full year in the Northeast Ohio edition ofModern Babies and Children.Notice this ad has a sim-
ple layout, yet dramatic images. Use more images than words to sell your studio. Whenever you advertise in a magazine like
Modern Babies and Children,you may have your ad placed next to another photography studio. That is why your images must
stand out and be the best examples of your work. The posing and lighting should be flawless. I always ask for my ads to be
placed on the right side of a magazine or other print ads. Most people tend to look at the right side of the pages when flipping
through magazines. If your images are dramatic enough, they’ll stop and take a closer look at your ad.Bottom left and right—
I purchased four yards of this bronze, lightweight material from a Joann Fabric and literally wrapped the subject in it, tying it
in a bow above her baby belly. The clients purchased a 16x20-inch print for the nursery, and we also printed a studio sample.