The Significant Role of Higher Education 33The Edelman Trust Barometer 2014 asked 33’000 people from 27
countries about their trust in academics. “67% responded that they see
academics as credible spokespersons, a particularly high mark in
comparison to other groups. It is important for academics to be
cognizant of this, and not to damage this reputation”^5. The Trust
Barometer also lists four clusters of 16 attributes that are key in building
trust: integrity, engagement, products and services, purpose and
operations.
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https://experientialcomms.wordpress.com/2014/01/24/trust-and-higher-
education-lessons-for-academics-presidents-and-communicators/