MICHAEL ZAGER

WRITING MUSIC FOR

TELEVISION AND RADIO

COMMERCIALS (AND MORE)

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clude

d

A MANUAL FOR COMPOSERS AND STUDENTS

SECOND EDITION

WRITING MUSIC

FOR

(^) TELEVISION

AND

RADIO

COMMERCIALS

(AND

MORE

)

ISBN-13: 978-0-8108-6139-

ISBN-10: 0-8108-6139-

MUSIC • ADVERTISING

Praise for the fi rst edition:

“A welcome guide for anyone wishing to make their career in the competitive world of commercial composing. It covers pretty much

everything that you need to know—from the expectations of advertising agencies to the compositional techniques employed... a must

for anyone angling for that new cream-cheese contract.” —MUSO magazine

“Those interested in pursuing careers in this area of the music business will do well to review the fi nal few chapters that traverse the

areas of composing for radio, corporate videos, and the general business of advertising.” —Film Score Monthly

Writing Music for Television and Radio Commercials (and More): A Manual for Composers and Students succinctly describes the process

of composing and arranging commercials for these two very different media. This new, expanded edition provides a comprehensive

overview of the commercial music business while addressing the tools of composition and arranging and giving helpful instruction for

jingle writing and composing for commercials. Michael Zager offers methods for analyzing commercials from a musical point of view,

properly arranging instruments for the desired sound, and correctly scoring for each instrument. He often provides interviews with

professionals in the fi eld to corroborate his information, and the chapters conclude with assignments for practice.

This second edition is rewritten and reformatted to increase readability and use in the classroom and includes new chapters on theatri-

cal trailers, video games, Internet commercials, website music, and made-for-Internet videos. An included audio CD contains examples

referenced in the book. This book is a necessary tool for music students interested in the commercial and advertising business but is

also useful for composers studying fi lm scoring, advertising writers, art directors, and music producers.

MICHAEL ZAGER is the Dorothy F. Schmidt Eminent Scholar in Performing Arts and professor of music and director of commercial

music at Florida Atlantic University. He is the author of Music Production: A Manual for Producers, Composers, Arrangers, and Students

(Scarecrow Press, 2006).

For orders and information please contact the publisher

Scarecrow Press, Inc.

A wholly owned subsidiary of

The Rowman & Littlefi eld Publishing Group, Inc.

4501 Forbes Boulevard, Suite 200

Lanham, Maryland 20706

1-800-462-

fax 717-794-

http://www.scarecrowpress.com

Cover design by Neil D. Cotterill

ZAGER

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