168 !!Chapter 8
know CAN hurt you. Be a know-it-all. Read the medicine label. Hey, it’s
your body. So, you’d better make it your business to find out everything
about everything that goes inside it. The when to—the why to—the don’t
do—and especially—the never do. Because, sometimes a medicine that
works for one person isn’t going to work for another. Or, sometimes, cer-
tain foods, beverages, or other medicines you take might interfere with
how safely and effectively the medicine you take works. Or, you might
even have forgotten the right dosage or what hour you’re supposed to take
it. Or... you get the point. So, when it comes to getting better safely and
effectively, with no unpleasant surprises inside your body—be a know-it-
all and read the label. This message brought to you by the Council on Fam-
ily Health and the FDA.
To help the writing process, the composer must dissect the commercial
into timings and indicate the overall feel of the music. The goal for the
following commercial was to make the music light and almost ‘‘cartoon-
like.’’ Try to internalize a basic musical mood when reading the dialogue.
Use the following commercial as a practice exercise, prerecording the
dialogue and using the suggested timings as a guide.
SFX: Mystery Detective Music
Announcer (echo as in an alleyway):(Approximate timings per section)
Psst... listen over here. Gotta tell you something... [4 seconds]
When it comes to taking medicine, what you don’t know CAN hurt
you. [5 seconds]
Be a know-it-all. Read the medicine label. [2.5 seconds]
Hey, it’s your body. So, you’d better make it your business to find out
everything about everything that goes inside it. [6 seconds]
The when to—the why to—[2 seconds]
The don’t do—[1.5 seconds]
And especially—the never do. [2.5 seconds]
Because sometimes a medicine that works for one person isn’t going
to work for another. [5 seconds]
Or, sometimes, certain foods, beverages, or other medicines you take
might interfere with how safely and effectively the medicine you take
works. [9 seconds]
Or, you might even have forgotten the right dosage or what hour
you’re supposed to take it. [6 seconds]
Or... you get the point. [2 seconds]
So, when it comes to getting better safely and effectively, with no
unpleasant surprises inside your body—[6 seconds]
Be a know-it-all and read the label. [3 seconds]
This message brought to you by the Council on Family Health and the
FDA [5 seconds]
Total of 59.5 seconds