Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

(Ben Green) #1
Internet Commercials, Website Music, and Internet Videos !! 213

revenue, and the video Web market generates approximately $10 billion.
This proves that advertisers are being drawn to the Web.
Research shows that the average person spends about 34 percent of
their free time watching television and that folks with broadband (cable or
DSL) spend 32 percent of their time online.
To keep the audience’s interest while the television programBattlestar
Galacticawas on hiatus, the producers produced ministories on the Web,
providing fans with small bits of information about the new season. This
helped to keep the audience interested until the program returned to tele-
vision. Fans can follow up with online chat rooms in which their core audi-
ence can interact with each other.
Prediction: Television and the Internet will become one format (e.g.,
Apple television).

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