Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

Contents

Preface vii

Acknowledgments ix

Introduction xi

1 Advertising Agency and Process Structure 1

2 Composing for Television and Radio Commercials versus

Composing for Films 21

3 Musical Skills (Approaching Composition for Commercials) 25

4 Analyzing Commercials (From a Musical Viewpoint) 57

5 Underscoring (Compositional Techniques) 65

6 Arranging and Orchestration Concepts (Including Sound

Effects and Sound Design) 85

7 Jingle Writing 145

8 Composing Music for Radio Commercials 165

9 Corporate Videos and Infomercials (Long-Form Commercials) 171

10 Theatrical Trailer Music (Motion Picture Trailer Music) 181

11 Video Game Music 189

12 Internet Commercials, Website Music, and Made-for-the-
Internet Video Programs 211

13 The Business of Commercials 215

14 Conclusion 243

Index 245

About the Author 257

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