Aswath Damodaran 66
How risky is Disney? A look at the past...
Figure 3.4: Returns on Disney: 1999- 2003
-30.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
Feb-99Apr-99Jun-99Aug-99Oct-99Dec-99Feb-00Apr-00Jun-00Aug-00Oct-00Dec-00Feb-01Apr-01Jun-01Aug-01Oct-01Dec-01Feb-02Apr-02Jun-02Aug-02Oct-02Dec-02Feb-03Apr-03Jun-03Aug-03Oct-03Dec-03
Month
Return on Disney (including dividends)
Disney’s stock price has been volatile, yielding a standard deviation of 32.31%
(on an annualized basis) between 19999 and 2003. If you were an investor
looking at Disney in 2004, what concerns (if any) would you have in using this
as your measure of the forward looking risk in Disney stock?
