Press Releases
Toss in your most recent press releases to fill things out and bring the recipient up to
speed with current news.
Photos & Graphics
These can be key band member photos, performance photos, logos and such. It’s
whatever you have or can get to add visuals to a story. The media likes to punctuate sto-
ries with images, so help them out.
Images can be hard copies or digital, but the latter is preferred since most, if not all
publications are produced electronically now days. Make sure your images have enough
resolution for print reproduction. The rule of thumb is two times the line screen of the
publication. You can find the information in the publication’s media kit’s ad production
section. For most magazines that means at least 300 ppi (pixels per inch). Newspapers
use a coarser screen so they can be 120-200 ppi. When in doubt, go higher. Images can go
down in resolution, but not up without a loss in quality. Jpegs at high resolution are okay.
Tiff files are better.
Logos should be in vector format such as an eps or Illustrator file(s). Vectors are reso-
lution independent and can be scaled up or down without any loss in quality. It’s a good
idea to provide both CMYK and spot color versions. If you use the services of a graphic
designer, they should know all about this. If not, CMYK stands for cyan, magenta, yellow
and black. Those are the colors used in printing to create the illusion of full color. Spot
color is a specific color of ink that aligns with an accepted color matching system, such
as Pantone. For example, Pantone 200 is a red. Pantone Reflex Blue is a deep blue. Color