matching systems ensure that colors are reproduced consistently across a variety of
printed materials. And that was out print production lesson for the day.
Collateral Advertising Materials
These might be a postcard, poster(s), flyer, brochure, print ad, etc. A printed newslet-
ter would come under this heading, too.
Media contact information
The big boys and girls have public relations firms and/or a p.r. department. But, if
you’re an indie band or solo act, this isn’t likely to be you. Give the recipient several
ways to contact you–phone, email, fax, of course, but perhaps also Skype and instant
messaging services too. I’d shy away from carrier pigeons. They tend to be a bit messy.
Physical Form
After you’ve collected and written all your kit’s content, it’s time to think about what
it will look like. You have a couple of options here–hard copies or digital.
If you opt for a hard copy, you can go all out and have the thing commercially
printed. You could also go broke. These suckers get expensive. To do it on the relative
cheap, swing over to the office supply and scope out some nice pocket folders. See if you
can find something unique with some character to it. First impressions count for a lot.
The interior pages can be copies (clean copies, please) or printed on-demand off your
inkjet or laser printer. Design a compelling label for the cover. Crack ‘N Peel label paper
stock is good for this. Just be sure it’s applied straight on the cover. Toss in your photos,
brochures and other materials and voila! You’ve got yourself a press kit.