Twitter and Facebook are great ways to do this, if you offer great content. Followers
and fans become a type of evangelist for your act and will tell others. Also, connect with
influencers, people with a “name” and begin to build relationships with them via social
media. It might be tough at first, but give it time, don’t be annoying, or worse, seen as a
stalker. Offer quality thoughts, comments, links and such. Be engaging. These are the
people who can help you get the word out faster than anything else.
Media Relation Tools for Musicians
Help A Reporter Out (HARO – http://www.helpareporter.com)) from p.r. pro, Peter Shankman,
is one of the best tools I know of to develop media relations and getting your name in
print. Plus, it’s free.
After you sign up as a source, you’ll receive three daily emails, Monday through Fri-
day, with requests from writers, reporters, authors, t.v. producers and more looking for
sources for their articles, stories, books, casting calls, etc. I’ve been written up in maga-
zine articles and books plenty of times due to following HARO.
One-sheets and Onesheet.com
A “one-sheet” is just that. It’s a single sheet that carries your publicity information. It
provides information about a musician, band or artist. Often, a one-sheet is sent with a
newly released or soon-to-be released CD, with its related information. A one-sheet is
also referred to as a press sheet or a promo sheet.
Onesheet.com is a something of a one-stopping source for building sites and mobile
apps. The service allows you to use your own domain name and is relatively mainte-
nance-free. Content you post on various other sites is automatically brought in to