to jump through. And, there are plenty of listeners. But, there are a few easier inroads.
Here are a few.
College Radio
Beginning in the 1980's, college radio started to become a significant force for dis-
covering independent recording artists and also introducing those artists to the general
public. Many have gone on to become household names with huge fan bases.
In addition, college radio has a reputation for presenting practically all forms of mu-
sic. Most of this music would never make it to the commercial or even non-commercial
arena.
Kenny Love, in his article, College Radio: The Most Important Radio Level for Musi-
cians, brought up some interesting points:
[
- Far easier and faster access to airwaves
- Far more plentiful specialty and mix shows and programs
- Greater chances for both in-studio and telephone interviews to promote music releases
- More possibilities for station ID checks for further publicity
- Corresponding college campus newspapers that will more readily accept and support
music aired on their campus stations for creating a campus-wide buzz - A ready and built-in market in the campus community for repeated live performances
to further support and supplement campus airplay and campus press coverage - An opportunity for grassroots distribution through supplying both campus bookstores
and campus music stores with music releases