Love included some other very interesting facts:
[
- There are 631 public 4-year colleges and universities that have a combined student
population of 6,236,455. - There are also 1,835 private 4-year colleges and universities with a combined student
population of 3,440,953. - Additionally, there exists 1,081 public 2-year colleges with a combined student popu-
lation of 5,996,701. - Even further, 621 private 2-year colleges host another 253,878 students.
Love added, “This brings the average U. S. student population total to a whopping
15,927,987 minimum every year. And, more people are attending some form of higher
education than ever before.”
That’s a pretty significant audience. A few of the better known acts who tapped into
college radio are R.E.M., 10,000 Maniacs, The Smiths, XTC and The Replacements. So,
the company’s not too bad.
How do you get on college radio? Good question. Here’s yet another list to help you
out.
[
- Research and develop a targeted list of college radio shows and stations (phone num-
bers, email addresses, physical address, contacts, etc.). - Develop a spreadsheet to use as a tracking system so you can remember who you sent
what, who the contacts and when you talked with them, etc.