Starting Your Career As A Musician

(Frankie) #1

ments are set to go out when the number of products sold, you set, is reached. You can set
things up to get paid when you sell $25 worth of products, $50, $100 or $250. All USD.


Which, if you haven’t picked up on it yet, stands for U.S. Dollar.
Their products are pretty good, too. Years ago, I created a character called Emo Zioni,
applied his numerous emotional expressions to several CafePress products and set up a


CafePress store. A friend of mine bought a hat. He’s had it for years. It’s been through the


washer more times than I can count and the design still holds up. Sure, it’s faded a bit. I


need to remind him to go easy on the bleach. But, it’s held up nonetheless.
The moral of the story is that it might be a better bet to start off with a site such as
CafePress in the beginning. You can also buy as many of your own products as you like


at their wholesale price. So, let’s say you have a small show coming up. You can order
and pay for a few dozen t-shirts and other products from CafePress, at wholesale, and


they’ll ship them to you. You have enough, or better, the right amount of product for the


merch table at the show and you’re good to go.


You can also integrate your CafePress store, which is, by the by, “brandable,” into

your site for online sales. By “brandable,” I mean you can add you band or act logo, col-
ors and similar elements to make the experience as seamless as possible for visitors. Just


add a “Store” link in the navigation that points to your CafePress shop. Easy.


As you sell more products and orders start to get heavy you’ll probably want to con-
vert your site store over to something more robust. Magento, a free, open-source applica-
tion, is available with many hosting packages as is X-Cart and a myriad of others. Paypal
also provides a dedicated e-commerce shopping cart. These e-commerce applications pro-

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