money at once. A percentage of show fees and other revenue sources can be put aside to
fund your efforts over time.
Beyond this, it’s important to plan how you’re going to deal with money. How will
you get paid and what does that money go toward? The band members need to be paid.
There might also be others, such as a manager, agent, p.r. person, etc., who want their
slice of the pie. Plus, there’s equipment to buy or rent, maintain and repair beyond the
dollars ear-marked for marketing and promotion. As you become more successful, you
can count on more outstretched hands wanting their share.
- Marketing Calendar–When you complete your plan, or at least have a solid draft, it’s a
good idea to create a marketing calendar to help keep you on track. You’ll know what
needs to be done and by when and how much money needs to be put aside to make it all
happen. Google Calendars is a handy tool for this. It’s free and, since it’s Internet-based,
it can easily be shared among the band members and other key people. You can find it at
http://www.google.com/calendar.