Perceived as integrated projects for the presentation
of the cultural landscapes, they would help in the
promotion of the identity in the context of the
current communication of the European Regions.
In addition to the priority projects, the strategic
documents included operational measures and
tasks that need to be undertaken and controlled
in order to achieve the objectives and the positive
effects of the primary communication:^44 the
stable political will directed towards a sustainable
physical development,^45 the promotion of the city’s
identity,^46 the forcing of development catalysts,^47
the establishing of new or the emphasising of
existing City attractions^48 and the promotion of
Belgrade as a creative city.^49
Besides the established operational measures
and tasks, the principles of the urban structure
transformation include: the consideration of the
market conditions and the new land ownership
status, the controlled and planned support of
the private housing construction, the assigned
priority for restoration of the urban subcentres, the
planned treatment of the whole inhabited municipal
territory, the renovation of the central districts by
the preservation of their traditional image and
residential functions interlinked with business
activities and the strict control of the construction of
Milena Vukmirović
Fig. 4
The location of the Beko Master plan.
(Google Earth)Fig. 5
The location of the Beko
Master plan.