5 McEnally, M./L. De Chernatony: “The evolving nature of branding: Consumer and
managerial considerations.” Academy of Marketing Services Review 3, no. 2 (1999): 1-26.
Hanna, Sonya, and Jennifer Rowley. “An analysis of terminology use in place branding .”
Place Branding and Public Diplomacy (Palgrave MacMillan) 4, no. 1 (2007): 61-75.
6 Avraham, E.: “Media strategies for improving an unfavourable city image.” Cities 21, no. 6
(2004): 471-479. Kotler, Philip: “Opinion pieces: Where is place branding heading .” Place
Branding 1, no. 1 (2004): 12-35.
7 Govers, Robert/Frank Go: Place Branding. Glocal, Virtual and Physical
Identities,Constructed, Imagined and Experienced. Hampshire: Palgrave MacMillan, 2009,
p. 16-17.
8 Skoko, Božo: Što Hrvati, Bošnjaci i Srbi misle jedni o drugima, a što o Bosni i Hercegovini?
Sarajevo: Friedrich-Ebert-Stiftung, 2011.
9 Anholt, Simon: Places - Identity, Image and Reputation. Palgrave McMillan, 2010, p. 15.
10 Balmer, M./T. John/R. Edmund Gray: “Corporate identity and corporate communications:
creating a competitive advantage .” Industrial and Commercial Training, 2000: 256-261.
11 Kavaratzis, Mihalis: “From City Marketing to City Branding: An Interdisciplinary Analysis
with Reference to Amsterdam, Budapest and Athens .” Doctoral dissertation. Groningen:
University of Groningen, october 23, 2008, pp. 41-43.
12 Ibid.
13 Kavaratzis, Michalis: “From city marketing to city branding: Towards a theoretical frame-
work for developing city brands.” Place Branding 1, no. 1 (2004): 58-73, pp. 66-67.
14 Gospodini, Aspa: “Urban Waterfront Redevelopment in Greek Cities. A Framework for
Redesigning Space .” Cities 18, no. 5 (2001): 285-295, p. 290
15 Reducing taxes and fees, incentives in the form of real estate and transport, etc. in:
Gospodini, Aspa: “European Cities in Competition and the New ‘Uses’ of Urban Design .”
Journal of Urban Design 7, no. 1 (2002): 59-73, p.61
16 Manipulating interventions in physical space or over soft infrastructure (culture and
entertainment facilities).
17 Boyer, Christine: The City of Collective Memory: Its Historical Immagery and Architectural
Entertainments. MIT Press, 1996, p. 101.
18 Madanipour, Ali: Design of Urban Space: An Inquiry into a Socio-spatial Process. Chiches-
ter: John Wiley and Sons, 1996, p. 101.
19 Lefebvre, Henri: “Pravo na grad.” In Operacija: Grad. Priručnik za Život u Neoloberalnoj
Stvarnosti, edited by Leonardo Kovačević, Tomislav Medak, Petar Milat, Marko Sančanin,
Tonči Valentić and Vesna Vuković, 16-30. Zagreb: Savez za centar za nezavisnu kulturu i
mlade, 2008, p. 28.
20 Park, Robert E.: On Social Control and Collective Behavior. Chicago: Chicago University
Press, 1967, p. 3.
21 Harvey, David: “Pravo na grad.” In Operacija: Grad. Priručnik za Život u Neoliberalnoj
Stvarnosti, edited by Leonardo Kovačević, Tomislav Medak, Petar Milat, Marko Sančanin,
Tonči Valentić and Vesna Vuković, 40-60. Zagreb: Savez za centar za nezavisnu kulturu i
mlade, 2008, p. 41.
22 Ibid. p. 42.
23 Ibid. p. 52.
24 Vukić, Feđa and Branimir Paškvan: “Identitetska mapa i urbana komunikacija. Prilog
teorijskom promišljanju zatečenog ideniteta i metodologijskom temeljenju projektiranog
identiteta.” Acta Turistica Nova 3, no. 1 (2009): 47-71.
25 Mommaas H.: City branding. The necessity of socio-cultural goals. in Vermeulen (ed.): City
branding. Image building & building images, Nai Uitgever Rotterdam, 2002.
26 Vukic, Fedja: “Grad kao ržišna marka. Mogućnosti, problemi i metode simboličkog
označavanja fizičkog mjesta.” Feđa Vukić. 2008. http://www.fedjavukic.net/files/file-1-23-
5802.pdf (accessed 11 26, 2014).
27 Anholt, Simon. Places - Identity, Image and Reputation. Palgrave McMillan, 2010, p. 15.
28 Ibid. p.13.
29 Ibid. pp.15-17.
30 Ljubljana, Zagreb, Sarajevo, Podgorica and Skoplje.
31 Kindom of Yugoslavia (1918-1945), Socialistic Federal Republic of Yugoslavia (1945-1992),
Federal Reublic of Yugoslavia (1992-2003), Serbia and Montenegro (2003-2006) and
Serbia (2006-on).
32 From 1991 to 1999.
33 Regional Spatial Plan for the Administrative Territory of the City of Belgrade, p. 11.
34 City of Belgrade Development Strategy, p. 13.
Milena Vukmirović