headquarters. “We’re pushing the Oracle
technical guys. But they’re responding in the
best possible way. And that’s what makes this
partnership very exciting.”
With a new cost cap of $145 million for teams
introduced for the upcoming season, Oracle’s
cloud computing is also seen as a way of
stretching the budget further.
“We’ve got a brand new set of regulations, a new
technical challenge,” Horner said. “We’ve got
inancial regulations that are driving and forcing
eiciency, which is again where this partnership
helps us to make sure that we’re as eicient and
productive as we possibly can be.”
Additional resources and any edge in computing
power can help when titles are decided, like
in December, on the inal lap in the inal race
of the season when Verstappen was able to
controversially overtake Lewis Hamilton and
dethrone the Mercedes driver as world champion.
“I’ll take a certain American’s perspective,” Oracle
executive vice president Ariel Kelman, the chief
marketing oicer, said in a video call. “F1 is the
fastest growing sport that we’re seeing in terms
of an excitement here and around the world and
for technology companies.
“It’s just such a perfect it because it’s the most
high-tech sport, the most dangerous sport. So
it just provides an amazing showcase for all the
amazing technology.”
Beyond the cash that is another signal of the
resurgent appeal of F1, Red Bull will be tapping
further into the expertise provided by the
Austin-based company for cloud computing,
engine development and driver development.