DERMATOLOGICALLY TESTED This means that a
dermatologist has explored how the skin behaves
with a certain product and its ingredients. There’s
little regulation as it isn’t a standardised test, so the
value of this is questionable.
SHELF LIFE The length of time an unopened product
can be stored and be safe for use. It’s usually
anywhere from one to three years.
LEAPING BUNNY This is an internationally recognised
symbol that means a company has made a
commitment to help end animal testing by meeting
a set of rigorous criteria. It guarantees consumers
that no animal tests were used in the development
of a product that displays it.
RECYCLED The Mobius loop symbol of three arrows
means a container can be put into your recycling. The
main issue with cosmetics is when mixed materials
are used, so it’s likely that anything with a pump
won’t be recyclable.
VEGAN Vegan skincare means that no animal product
or by-product has been used in its formulation.
WHAT TO TRY Dirty Faace Cleanser, £23
Reach for this creamy gel cleanser when skin feels
congested. Zinc helps to ward off breakouts, while
vitamin C-packed grapefruit-seed oil brightens.
TRINNY LONDON
WHAT TO KNOW After four years of reinventing our
make-up bags, Trinny Woodall is now expanding into
skincare. Chapter one is two cleansers — one
balm and one gel — with the promise that she will be
rolling out plenty more this year.
WHAT TO TRY Be Your Best Enzyme Balm
Cleanser, £32 An ultra-luxurious oil-based balm,
created to remove the day and even the most
stubborn make-up.
CULTURED BIOMECARE
WHAT TO KNOW This brand is all about keeping
your skin microbiome — the ecosystem of bacteria
that lives on the skin’s surface — happy. It was
created by the founder of the world-renowned
brand Ren, so we’re predicting big things.
WHAT TO TRY Biome One Mask, £48 Think of this as
a skin restart in a bottle, thanks to a trio of powerful
acids — succinic, lactic and malic — which leave the
complexion looking bright and smooth. Apply to a
clean face once a week for up to 15 minutes before
rinsing thoroughly.
YOUTH TO THE PEOPLE
WHAT TO KNOW This California-based
skincare brand makes consciously sourced,
vegan-friendly superfood blends with clinical
actives for skin health. How very LA ...
WHAT TO TRY Superfood Air-Whip Moisture Cream,
£14 This lightweight moisturiser works
well as a primer under make-up thanks to its
gel-cream texture.
SCIENTIA
WHAT TO KNOW The brand that’s not afraid to
mix high-tech lab-made acids with fresh avocado.
The range includes everything from supercharged
serums to a soothing barrier balm.
WHAT TO TRY HA + Vit D Aqua Tanning Serum, £21
Packed with hyaluronic acid and vitamin D, this
nourishing serum also contains naturally derived
tanning actives for a sun-kissed glow.
SKIN PROUD
WHAT TO KNOW If you think of skincare as a
bit of a faff, this brand — brimming with
multitaskers — is for you. The products are
easy to use, straightforward and affordable.
WHAT TO TRY Everything Balm, £8 This versatile
balm is great for clearing up any pesky clusters of
dry skin, thanks to nourishing jojoba and coconut oil.
Apply to lips before bed for a nourishing overnight
mask, or massage into cuticles. ■
Skincare Special
New brands on the block
YOUR SHOPPING LIST OF
SKINCARE’S RISING STARS
BYOMA
WHAT TO KNOW This set-to-be-cult brand’s
ethos is to switch out the harsh ingredients for
“kind to your skin barrier” formulations. The
affordable prices are an extra perk.
WHAT TO TRY Byoma Brightening Serum, £13 This
lightweight serum uses a mix of exfoliating acids to
brighten skin for a healthy glow. Apply four to six
drops to cleansed skin, pressing in until absorbed.
GOODHABIT
WHAT TO KNOW As the name says, this brand is all about
breaking bad habits and making good skin habits an
easy task. No-nonsense skincare without the frills.
WHAT TO TRY Rescue Me Clean Scene Micellar Gel,
£21 This rinse-free gel makes make-up removal
no-fuss. Apply a small amount to a cotton pad and
gently sweep across your face, eyes and lips.
FA ACE
WHAT TO KNOW With the understanding that
life can often get in the way of good skincare,
this brand aims to rescue skin from the effects of
exhaustion, the time of the month and stress.
The Sunday Times Style • 45