Colored Gemstones 7

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LESSON 7 FOLLOW-UP CHECKLIST

____ Develop a jewelry feature checklist to use when you’re doing your

“homework” for presentations. Include all the points you’ve covered

in this lesson. (You may not always discuss the entire list, but you

need to be ready to provide any information the customer needs.)

____ Work out explanations of quality and purity for the precious metals

used in the gemstone jewelry you sell. Identify features that make the

metal effective as both a design and as a structural material.

____ Over the next week select one item of gemstone jewelry each day and

develop a list of selling points related to design and craftsmanship.

Work with your manager, jewelry buyer, or bench jeweler on the first

two or three pieces.

____ Read the promotional literature and checkout the websites for any

branded lines your store carries. Identify each brand’s signature and

build presentations for your customers. Also talk to your manager

about how these lines fit into your overall marketing strategy.