14-3 FACTORIAL EXPERIMENTS 507Table 14-1 A Factorial Experiment with
Two Factors
Factor B
FactorA Blow Bhigh
Alow 10 20
Ahigh 30 40Table 14-2 A Factorial Experiment with
Interaction
Factor B
FactorA Blow Bhigh
Alow 10 20
Ahigh 30 40Thus, if there are two factors Aand Bwith alevels of factor Aand blevels of factor B, each
replicate contains all abtreatment combinations.
The effect of a factor is defined as the change in response produced by a change in the level
of the factor. It is called a main effect because it refers to the primary factors in the study. For ex-
ample, consider the data in Table 14-1. This is a factorial experiment with two factors, Aand B,
each at two levels (Alow, Ahigh, and Blow, Bhigh). The main effect of factor Ais the difference between
the average response at the high level of Aand the average response at the low level of A, orThat is, changing factor Afrom the low level to the high level causes an average response in-
crease of 20 units. Similarly, the main effect of BisIn some experiments, the difference in response between the levels of one factor is not the
same at all levels of the other factors. When this occurs, there is an interactionbetween the fac-
tors. For example, consider the data in Table 14-2. At the low level of factor B, the Aeffect isand at the high level of factor B, the Aeffect isSince the effect of Adepends on the level chosen for factor B, there is interaction between Aand B.
When an interaction is large, the corresponding main effects have very little practical
meaning. For example, by using the data in Table 14-2, we find the main effect of Aasand we would be tempted to conclude that there is no factor Aeffect. However, when we ex-
amined the effects of Aat different levels of factor B, we saw that this was not the case. The
effect of factor Adepends on the levels of factor B. Thus, knowledge of the ABinteraction is
more useful than knowledge of the main effect. A significant interaction can mask the signif-
icance of main effects. Consequently, when interaction is present, the main effects of the
factors involved in the interaction may not have much meaning.A30 0
210 20
2 0A 0 20 20A 30 10 20B20 40
210 30
2 10A30 40
210 20
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