UlTImATE SUccESS GUIdEWhen a big lie is aggressively sold, it’s only a matter of time before it
does catch up with you. And with social media ready to blow the whistle
at the drop of a hat and virally bust you, your window for successful
deception is very short – as short as a few minutes, in some cases.
The fact is, even when your StorySelling is effective, your audience
won’t be as heavily invested in your narrative as they are in, say, their
religion, their politics or their relationships. That means that, while you
can achieve “transportation,” it’s still a tenuous ride that could be quick-
ly derailed - if the story you’re telling is ultimately a false one.
StorySelling offers you your best chance at reaching people on a deep,
meaningful level that can genuinely motivate them to buy from you.
Long term, however, you can’t misuse that power – or it will come back
to haunt you in ways you won’t want to happen.