cREATE YOUR OWN SUccESSFUl BUSINESS IN 5 SImPlE STEPS - OUT OF NOWhEREin an area where only Muslims live and you’ll have no success – no mat-
ter how good your pork ham tastes, how excellent your customer service
is, and how low your prices are fixed.
Depending on your abilities, your knowledge and your personal values
develop your idea and define your goal. It must be something that fills
you with enthusiasm and the burning desire to do and to achieve it; you
must be fascinated by it and really love it. You must feel great whenever
you just think of it. But never make the mistake to walk around wearing
rose-colored glasses. Think deep and very critically about your idea, ex-
amine the market, look at the products and services your future competi-
tors already offer, evaluate their strengths and weaknesses and find out
what you have to do to offer the most attractive, desirable and helpful
product or service to your future customers. Be honest with yourself and
think always in a simple way. And never forget that the first objective of
your successful business has to be selling lots of products or services at
profitable prices, all other things are of minor relevance and just means
to the end.
steP 2 – CReAte A CoMPRehensIve
AnD WRItten BUsIness PlAnThis comprehensive and written business plan is the basis for all your
further activities in connection with creating your successful business.
It must contain all relevant information. Look at it as a kind of blueprint
for your business, because you will not only use it to present it for ex-
ample to your bank, in case you intend to take a line of credit, but you
will work with it each day as your personal guideline for your business
success. Therefore, invest enough time in its creation and include all
relevant information in connection with your business idea. While pre-
paring it, think about your entire business, consider each single aspect
and do not overlook anything. Go through all details that are vital for
you to build up your successful business, and always keep in mind that
good and detailed planning before starting your business will save you
much frustration, failure, work, time and money during the following
years. And besides that, you always know exactly what you’re doing,
you know all aspects of your business by heart and you are able to take
the right decisions and actions just in time.
Writing a business plan is no cabala, even if you’ve never done that
before. It is a job you can manage, because writing a business plan can