UlTImATE SUccESS GUIdEbe divided into lots of several sections with ease. Focus always on one
of these sections and look at it from several points of view. The main
sections you have to cover in any case are the following:
- Define a clear and comprehensive mission statement for your
intended business. You need clarity about your own values as
well as the values your business stands for, the purpose of your
business and its long-term vision. - Set the strategic goals for your business, the goals you must
achieve for success. And be very clear in your formulations, be-
cause only unambiguous defined goals with measurable state-
ments lead to success. In connection with your strategic goals, it
is of utmost importance that you concentrate on the basic success
factors each business must have: the reputation of your business
on the market, the level of sales under short-, mid- and long-term
considerations as well as their level of profitability. - The next section of your business plan is the definition of the
tactical goals which you derive from your strategic goals. Think
carefully about this point, because it is a kind of daily instruction
for your successful business. Define exactly which products or
services you intend to offer, and develop an appropriate mar-
keting and sales plan which allows you to gain profit in accor-
dance with your strategic goals. Your marketing and sales plan is
a mighty tool for your daily successful work, because it always
gives you the guideline policy in connection with: your products
and services, your pricing, your contribution, your customers
and your competitors as well as your investments. Determine in
a clear and precise way which resources you need for building up
your successful business, do not focus on an “as-much-as- pos-
sible”, but on an “as-much-as-necessary” solution.
I always recommend people to set high and demanding goals, and I also
do that in connection with your successful business; but in connection
with your business plan, I suggest that you look at all ingredients from
several points of view. A pessimistic one, an average one and of course,
an optimistic one. Include some reserves in your figures, because it’s
normal in business that even with the best planning, unforeseen things
happen or costs change. And ask yourself always what could happen in
the worst case if one or several things do not work in the planned way –