The Dictionary of Human Geography

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vis-a`-visnation-states(Dicken, 2003). Other
increasing and accelerating flows – trans-
national flows of information on theinternet,
flows of news images and popular culture
through cable and satellite TV, flows of
migrants andtouristsover barriers big and
small, flows of illegal drugs and weapons, for
instance – all comprise complex component
parts of the ‘space of flows’ that has been
famously associated with the rise of a global-
ized so-called network society (Castells,
1996b). But whereas Manuel Castells was
careful to underline that ‘the space of flows is
not placeless’ (Castells, 1996b, p. 416), other
scholars have been prone to joining their
empirical observations of globalized flows with
extreme epistemological emphases on deterri-
torialization that tend to suggest an end to
geography altogether. For example, in his
otherwise astute arguments about the trans-
national networks of modernity (and -
especially of contemporary migration),
anthropologistArjunAppadurai(1996)ignores
the ways in which global flows reterritorialize
and create new landscapes in the same moment
as they eclipse older ones (see Sparke, 2005).
By contrast, geographer John Agnew
approaches the problem with a keen sensitivity
to the ways in which flows create geographical
integration and differentiation at the very same
time. ‘The main novelty today,’ he says in a
comprehensive rebuttal to end-of-geography
arguments, ‘is the increasing role in economic
prosperity and underdevelopment of fast-
pacedcross-border flowsin relation to national
states and to networks linking cities with one
another and their hinterlands and theincreased
differentiationbetween localities and regions
as a result of the spatial biases built into
flow-networks’ (Agnew, 2006, p. 128). ms


focus group Aqualitative methodused to
obtain opinions and experiences from bet-
ween six and twelve people who participate
in a group discussion organized around a
series of topics or questions posed by the
researcher/facilitator. Focus groups typically
supplement othermethodologies, and can
be useful at different points in the research
process: to get oriented to a new research
field; to generatehypothesesthat can then
be tested more systematically; to gather quali-
tative data about experiences and opinions;
and as a means of presenting preliminary
interpretations to a community for validation.
Focus groups are used instead ofinterviews
or questionnaire surveys if the researcher
believes that the group conversation will


spark ideas among participants so as to elicit
a richer understanding of the issue at hand.
They provide an opportunity to observe
how ideas develop in context, in relation to
other and sometimes contradictory opinions.
Although the researcher carefully facilitates
the event, it can be a less hierarchical, more
negotiated research event. Focus groups
can also provide an important opportunity
for participants to exchange information and
support each other.
Focus groups must be carefully managed
and are not always appropriate.powerhier-
archies within the group will persist and can
potentially silence non-dominant members.
When this happens, less dominant individuals
are effectively excluded from the research
process. For this reason separate focus groups
are often conducted for men and women, or
are divided in terms of other social categories,
such asrace, especially if this is relevant to
the topic under discussion. It should also
be recognized that focus groups are public
events in which individuals give publicper-
formancesand may be reluctant to disclose
private details. The focus group risks being
exploitative if the artificiality of the situation
and the legitimacy of the research context lulls
individuals into revealing private details. This
is especially problematic if the individuals
in the group know each other or are likely to
encounter each other after the event.
A focus group is not equivalent to interviews
with between six and twelve individuals. A
focus group is a singular conversational event.
For this reason, at least five or six focus groups
should be done in order to assess the thematic
consistency across them. Similar to interviews,
they are taped and transcribed. But they
invite a different approach to analysis. Rather
than focusing simply on the declarations of
individuals, they provide an opportunity to
study the generation of meaning, as opinions
are debated, qualified and potentially modi-
fied. There also is a situational geography to
focus groups that is under-explored. The rules
ofdiscourse, what and how one is told, vary
with the context (Pratt, 2002). Geographers
thus have the potential not simply to use this
methodology, but to develop it in fascinating
new directions. gp

Suggested reading
Conradson (2005a); Pratt (2002).

food The study of the spatial and environ-
mental aspects of food production, distribu-
tion and consumption. Food is a recurring

Gregory / The Dictionary of Human Geography 9781405132879_4_F Final Proof page 258 31.3.2009 1:20pm

FOCUS GROUP

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